Plan. Build. Rinse. Repeat.

One Thread Through 16 Years

I am a builder at heart and every role I have held has focused on the same thing: take an idea to a working operation, and make sure it can grow sustainably.

I learned operations on the ground. At Carpedia International, I worked on-site with The Ritz-Carlton, Dynacare, and Rich's Products, changing processes, training and reporting systems to improve organizational performance. At the ADR Institute of Canada, I ran national programs for clients including AMEX Bank of Canada and Ontario's Ministry of Health and Long-term Care, with responsibility for budgets, contractors, and reporting.

I learned how decisions get made. At the Canadian Federation of Independent Business, I was promoted four times, from Research Analyst to Director of Provincial Affairs. I advocated to all three levels of government, including work that raised Ontario's Employer Health Tax exemption threshold, meaning that small businesses pay less tax. I was then recruited to lead Ontario's Red Tape Challenge, working with 13 ministries to cut business costs by more than $100 million over two years. Today, those same relationships help the tech companies I work with open doors that would otherwise take years to build.

I built and ran a business inside a university. I completed a Master's in Business, Entrepreneurship and Technology at the University of Waterloo and did due diligence work and investment assessments for angel funds. I then managed Toronto Metropolitan University's Innovation Boost Zone, where I landed Telus as an experiential learning partner and built a mentor network with over 30 experts. In 2020, I founded ELLA at York University. I took it from two regional programs to three national programs, ran it on a $1M annual budget, and kept it running through the pandemic. Nearly 2,700 founders came through ELLA, and their ventures generated $33.8 million in revenue, raised $13 million, and created 223 jobs.

I saw what founders needed most. The ELLA founders who grew fastest past $200,000 in revenue had a senior person working alongside them on a specific problem. I built a fractional executive program to give them the expertise to accelerate their growth, and in 2022, I founded Coeurage Labs so any founder, not just those in a program, could have that kind of senior partner working alongside them.

Today, I work inside growing companies as a fractional executive. I take on the work founders do not have time for, but cannot afford to get wrong, and I see it through to results. Founders get a senior operator who has done it before, at the moment they need one the most.

Current Roles and Recognition

Recognition

2025 | Judges Changemaker Award
ELLA was an inaugural recipient at the Economic Developers Council of Ontario's Awards of Excellence.

2020 | COVID-19 Support Award
ELLA Altitude won at the national Canada Innovation and Entrepreneurship (CANIE) Awards.

2017 | Amethyst Award Nominee
The Ontario Red Tape Challenge was nominated. The Amethyst Awards are the Ontario Public Service's highest honour for outstanding achievement by public servants.

2017 | Recognized by Deloitte and IPAC
The Ontario Red Tape Challenge was recognized for public service leadership and innovation.

Current Roles

Founder and CEO
Coeurage Labs

Chief of Staff
North American Space Institute

Fractional Chief Strategy Officer
Layer 7 Innovations

Advisor
Spark Centre

Entrepreneur-in-Residence
Rogers Cybersecure Catalyst, Toronto Metropolitan University

How I Work

You Always Know Where Things Stand
A regular check-in and short written updates keep you plugged into priorities, progress, and decisions. If something is not working, you hear it from me first.

I Keep My Client List Small
I work with a small number of companies at a time. That keeps my attention on your business and lets me move quickly when something comes up.

We Agree on What Success Looks Like First
Before I start, we agree on what I own, the priorities, and what progress should look like at three and six months. Nothing starts until we both sign off on it.

I Do the Work
I build the materials, make the calls, run the meetings, and handle the follow-up. You make the decisions without having to manage the details.

Let's Talk About What Your Company Needs Next

We will look at where your time is going, where growth is stalling, and whether a fractional role or a fixed-fee project fits.