Founder-centered Entrepreneurship Training and Programming

Practical workshops, programs and talks that give founders clear next steps, and give your organization outcomes you can report.

After building a national accelerator for nearly 2,700 women founders and working with thousands of other founders, I know what they need and how to design responsive programs.

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Who I Work With

Founder Events and Conferences

Municipalities and Economic Development Organizations

Accelerators and
Incubators

Universities and
Colleges

What I Design and Deliver

Workshops and Training: practical sessions on pricing and MVPs, finding first customers and channel partners, turning pilots into paying customers, and building a funding strategy.
Investor-Readiness Training: pitch and investor preparation for founders getting ready to raise.
Cohort and Mastermind Facilitation: structured peer programming for startup and small business cohorts.
Founder Mentorship: one-on-one advisory for founders in incubators and accelerators.
Keynotes and Panels: talks on landing first customers, funding a startup, and making sound decisions in the early stages of growth.

Programming Designed Around Your Founders

Every program starts with two questions: what do these founders need to succeed, and how will those needs change as their businesses grow? That approach shaped ELLA at York University, which has supported nearly 2,700 women founders since 2020 whose ventures generated $33.8M in revenue, raised $13M, and created 223 jobs, and earned a national CANIE Award and the inaugural EDCO Judges Changemaker Award.

The sessions I deliver are practical and built for the stage your founders are at, so they leave with next steps they can act on immediately.

Sessions can be delivered in person or virtually, as a single workshop, a multi-week series, or a full cohort program. Each one is tailored to your audience, their stage of business, and the outcomes your organization is working toward.

Organizations I Have Worked With

Practical Talks Founders Can Put to Work

These are built around specific problems first-time founders face. Each ends with a tangible output.

Pricing and MVPs: What to Build, What to Charge, and How to Test Both
Attendees leave with a pricing model for their product and a plan to test it with real customers before they overbuild.

Turning Pilots Into Paying Customers
Attendees leave with a pilot structure, success criteria and a conversion plan that leads to a signed contract.

Finding Your First Customers and Channel Partners
Attendees leave with a short list of target customers and partners, and an outreach plan to reach them.

Building Your Funding Strategy: Grants, Government Programs and Investors
Attendees learn how to navigate the funding landscape: where to find available programs, how the main types of funding work, and which ones fit their industry, traction and trajectory. They leave knowing where to look, what to pursue first, and what to have in place before they apply or pitch.

Hustle to High Growth: The 3 Pillars of Client and Cash Flow
An interactive workshop on positioning, systems and offers that grow revenue in a focused, sustainable way. Attendees leave with a completed workbook and next steps.

Recent and Notable Stages
Cross Future AI Summit, Toronto (2025) · APEC Startups Regional Program, Nanning, China (2023) · APEC Startups Incubator Symposium, Beijing (2021) · Women Connect, Whitby Chamber of Commerce (2026) · Power of Possibilities panels, Whitby Chamber of Commerce (2026) · EmpowerHer podcast (2026)

Results-Oriented Programming Built Around Your Founders

Share where your founders are and what success looks like for your program, and we will design the right format together.

Building your next program? let's talk

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